Welsh footballer Gareth Bale has teamed up with Glamorgan Brewing Co to bring a trio of beers bearing his name to a wider market.
Bale Ale was originally brewed by SA Brain & Co to celebrate the launch of its Elevens Bar & Grill in central Cardiff.
Now, under a new brewing deal with Llantrisant-based Glamorgan Brewing Co, Gareth Ale is produced alongside new products Gareth Lager and Gareth Pale.
All three, in box form, will be made available to home commerce and supermarkets over the next few weeks.
Richard Anstee, Managing Director of Glamorgan Brewing Co, said: “A pint of lager while watching football is one of life’s simple pleasures. As an independent family business, it’s amazing to be working with Gareth and his team to give more people the opportunity to sample what we have to offer this summer.
Mr Bale said: “The feedback on our collaboration with Glamorgan has been fantastic – we are really excited to extend the partnership; It’s especially nice to work with such a local brewery for me in South Wales, based just a few miles from where I grew up.
SA Brain struck a deal with Marston’s in 2020, which saw the pub company take on the long-term leases of over 140 Brains pubs. This saw Mr Bale sign a new 15-year lease, turning Elevens into a fully independent venue, co-owned with his business partner Jamie Humphrys – through Elevens Group.
In another hospitality venture, Mr Bale opened his Par 59 mini-golf bar and restaurant concept in central Cardiff earlier this year. Last month planning permission was granted for a second Par 59 site in Bristol.