The Bohemians have made a second attempt at releasing a Bob Marley-themed away shirt for the 2020 season – and this one might just be their top buyout.
Bohs was Trouble Dubs when they announced the release of a jersey featuring Marley’s face ahead of the 2019 season without obtaining the correct image rights.
The Phibsboro club unveiled a jersey that they believe could appeal to football and music fans, but ended up tossing it around with the company responsible for licensing their image.
Fans may have had feelings of dread and as if they were waiting in vain when orders were canceled in 2019 but the positive vibes this time around are enough to satisfy the soul.
The 2016 Leinster Senior Cup champions have collaborated with the Bob Marley family ahead of the 2022 season to produce a unique white jersey paying tribute to the Jamaican legend.
Marley’s image, along with a green, yellow and red band representing the colors of the Pan-African movement, will adorn next season’s geansaí.
10% of the profits from the shirts will be used to purchase musical instruments and football equipment for people at Direct Provision centers across Ireland.
Bohs has partnered with MASI, the Movement of Asylum Seekers in Ireland, to implement the program which will help marginalized people in all corners of the country.
The club has been a long-time supporter of asylum seekers’ rights in Ireland, regularly bringing people from Direct Provision to matches at Dalymount Park.
In recent years, the club and Bang Bang, the café of Bohemians COO Daniel Lambert, have organized Christmas gift drives for the children of Direct Provision.
“We from the Asylum Seekers Movement in Ireland are delighted to be part of this project with Bohemian FC,” MASI spokesman Lucky Khambule said.
“People in the asylum system face many challenges and being able to enjoy sports and music can really brighten up the days of adults and children alike.”
The shirt pays homage to the Kingston poet’s legendary concert at Dalymount Park, home of the Bohemians and Irish football, on July 6, 1980.
Football fanatic Marley stepped in to secure tickets for the gig, which also included 2FM DJ Dave Fanning and Average White Band, eventually settled at £7 a pop.
The shirts are available for pre-order, shipping from February 21 and will be on sale in the club shop from February 1. Fans are advised to arrive early to avoid jamming.
“Bohemian Football Club, in conjunction with the Bob Marley family and Bravado, Universal Music Group’s premier global merchandise division, today announced the release of our 2022 Away Kit.” read a press release from the club.
“Bohemian FC, Ireland’s oldest 100% fan-owned football club, pays tribute to Bob’s last outdoor concert, which took place at the club’s stadium, Dalymount Park, on July 6 1980.
“Bringing together two of people’s greatest loves, music and sport, the unique jersey pays homage to ‘An Afternoon in the Park’, Marley Dalymount’s famous concert, in its design.
“With red, yellow and green detailing on the front, as well as neck and sleeve trims on the back, and an embroidered hem label of the original concert ticket on the lower front, the exclusive shirt is available in pre-order now.”
Lambert added: “It gives me enormous joy to unveil this jersey today after years of working on the idea.
“Marley’s concert at Dalymount is one of Ireland’s truly special musical events, his only Irish show and sadly his last outdoors.
“His love of football is widely known to all, and the fact that he played on our famous pitch before the concert, the same turf that some of the best players in the world have graced like Pelé, Best and Zidane, is incredible.”